Attention grabbing
customized information



Engaging experience
for all potential customers



Interaction between
the customer and
the sales consultant


Private space
for negotiations plus back
of house DMS workstation


Dealer 4.0 is a concept for a new way to sell cars, powered by various cutting-edge technologies.

Covering the complete customer journey, from sparking an interest in visiting the dealership to closing the car purchase deal. Dealer 4.0 has 4 main stages:


Explore Technology

Windows 10
the “best Windows ever”, is an operating system designed and developed by Microsoft that is capable of running across multiple devices—including PCs, tablets, smartphones, embedded systems, IoT devices etc. All devices used within Dealer 4.0 run on Windows 10.
Universal Windows Platform
is a platform-homogeneous application architecture created by Microsoft and first introduced in Windows 10. This platform supports development of universal apps that run both on Windows 10 and Windows 10 Mobile. The Customer Attractor app, the Salesperson’s app, the User’s app and the Content app were built on this platform.
Microsoft Cognitive Services
is a cognitive computing platform, specializing in Data Analysis (Speech, Vision, Language, Knowledge). The Customer Attractor application utilizes this platform in order to run face recognition algorithms, identify customers and analyze their emotion while they are answering interesting questions.
Cortana Intelligence Suite
is a fully managed big data and advanced analytics suite. It is utilized in order to analyze big amounts of data, collected via the previously mentioned applications and extract useful information about the clients and their preferences, which are visualized via the Salesperson app, providing the Salesman a powerful tool when approaching a client.
Glass Wall Configurator
is a multisensory user experience based on a scalable visualization platform, developed by 3DExcite. It orchestrates User Interaction, Virtual Product Representation, Brand Content and real products in a holistic architecture. For the Dealer 4.0 customer, it offers a unique, immersive experience, acting as the product and brand stage. Interfaces allow integration into CRM , CMS, DMS and Business Intelligence landscapes.
is a software solution developed by NEC that simplifies the integration, replacement and testing of new sensors with an already existing piece of software. The leafengine in combination with microcontrollers and touch sensors was used to build the tactile gallery and visualize the content it provides.
is a line of motion sensing input devices by Microsoft for Windows PCs and Xbox video consoles. It enables users to control and interact with their console/computer through a natural user interface using gestures and spoken commands. The attention-grabbing car-follow app was developed with a Kinect camera and the Kinect Software Development Kit.
Microsoft Dynamics NAV
is an enterprise resource planning (ERP) software product from Microsoft and is part of the Microsoft Dynamics family. It is intended to assist with finance, manufacturing, customer relationship management, supply chains, analytics and electronic commerce for Small and Medium-sized Enterprise and local subsidiaries of large international Groups. incadea DMS is based on this proven and innovative platform.
is a global dealer management solution, based on Microsoft Dynamics NAV 2013 and incorporates innovative features and capabilities to help you gain control of your business, increase your profit margins, and drive growth.
Microsoft Azure
is a cloud computing platform and infrastructure for building, deploying, and managing applications and services through a global network of Microsoft-managed data centers. Dealer 4.0 applications communicate, store and analyze data utilizing a cloud infrastructure that lives fully on Microsoft Azure. Some of the advantages that this provides are scalability, reliability, speed and necessary tools for safe data storage and advanced data processing.
is a mobile application that supports the sales consultant in their daily activities and interactions with the customers along the sales process, all the while staying on the go and engaging the customer in direct communication.
is a solution which incorporates incadea.dms, a Microsoft Azure environment and proxy services to leverage DMS functionality to external clients, such as Tablet Apps (incadea.mysales, incadea.myservice) as well as third-party applications.