THE DEALERSHIP EXPERIENCE
OF THE FUTURE
for all potential customers
the customer and
the sales consultant
for negotiations plus back
of house DMS workstation
Dealer 4.0 is a concept for a new way to sell cars, powered by various cutting-edge technologies.
Covering the complete customer journey, from sparking an interest in visiting the dealership to closing the car purchase deal. Dealer 4.0 has 4 main stages:
Online marketing techniques such as search engine optimization, targeted display advertisements and Social Media raise awareness for the brand and help customers inform themselves.
A specialized app brings the customers additional value of informing them of special offers, brand news and then guiding them to the dealership in their proximity, where they may encounter an interactive kiosk, inviting them to visit the store. At the store front the potential visitors‘ attention is grabbed by a car which is suddenly „following“ them – the so called „Car Follow“ app displayed on an impressive split wall of screens.
The customer‘s curiosity is piqued and they decide to enter the dealership.
Once inside the store, the customers are in the showroom offering just the right thing for both the digital- and the more traditional-minded individuals.
While the Glass Wall Configurator offers a high-tech immersive virtual experience, allowing the visitor to configure the car, see it from different angles and in different environments, and then to download the configuration to their mobile phone. The highlight of the experience comes when the virtual configuration is applied to the physical car on display with the help of an impressive projection.
The tactile galley displays physical objects for interaction and information dissemination. This is a tactile experience: consumers are encouraged to pick up and feel the objects. Tablets accompany each component, with interactive content about the pieces.
This is a space for discussions with sales personnel, offering both a casual atmosphere of a coffee shop and individual Personalization stations which are be used for content presentation and decision making.
The sales consultant is fully aware of the customers‘ activities inside and, potentially, outside the dealership, and therefore is able to strike up conversation and make customized offers based on telematics and statistical data ready available at their's fingertips. In addition, the sales consultant can inform the customer of the available stock, send the offer to the customer‘s email and organize a test drive right on the spot.
Transparency and further customization to the needs and requirements of the customer enables them to achieve a clear understanding of the offer and build up confidence in their decision.
This area of the dealership serves as a more private space for financial negotiations and closing the deal.
In addition, the only conventional workplace in the dealership is located here in a discreetly separated area. It serves as the backoffice for the store operations and is equipped with the DMS.
ARE YOU READY TO
THE WAY YOU SELL CARS?